Primm Joins LA Tech Athletics

Louisiana Tech Vice President for Advancement Brooks Hull and VP and Director of Athletics Eric Wood announced the addition of Colton Primm as the new Associate AD for Championship Resources.

Primm replaces Paul Kabbes, who departed to take a Deputy Athletics Director position at Oral Roberts recently. Primm comes to Ruston from the Razorback Foundation at the University of Arkansas. He was recognized by Arkansas Business as one of the most influential young business leaders in the state of Arkansas in the annual “20 in Their 20’s” spotlight in September of 2020.

Although he is a graduate of Hendrix College, Primm has strong Louisiana Tech ties.

“I feel extremely blessed to have the opportunity to serve Louisiana Tech University and the Ruston community,” said Primm. “This place holds a special place in my heart as it is my father’s alma mater. My father takes great pride in this University and the core values that it instilled in him early on, and he has passed that Bulldog and Lady Techster pride along to me over the years. To be able to serve and give back to a place that has provided so much to my family is truly a special feeling.”

In his new role at Louisiana Tech, Primm will take the lead in soliciting major gifts for the athletics department to provide championship resources for all 16 athletic programs. His main focus is to establish and cultivate relationships with both new and existing donors who have the ability to provide philanthropic gifts at levels of $25,000 and above.

“We are excited to add someone of Colton’s caliber to our LA Tech Family,” said Hull. “Eric and I look forward to working with him as he leads our fundraising program for athletics.”

He will maintain strategic solicitation plans to enhance donations and to expand the donor base. He will be responsible for a stewardship program for all athletics programs.

“Colton is one of the rising stars in the athletics development profession,” said Wood. “As we continue to capitalize on the momentum from the past year, we knew we needed to find a dynamic, energetic professional who possessed a passion to see Louisiana Tech compete at the top of Conference USA. His top three responsibilities are to fundraise, fundraise and fundraise. In order for us to compete at the level we desire, cultivating new donors and growing existing donors is key.”

Primm comes to Ruston following an almost three-year stint at the University of Arkansas where he served as the Associate Director of Development and most recently as the Director of Development. He spearheaded additional revenue growth for the Razorback Foundation through capital gifts, annual fund gifts, and suite and loge box sales, resulting in $2.1 million in new revenue during FY21.

Additionally, Primm managed five separate Razorback Clubs throughout the state, soliciting new membership in each area. He was appointed to the inaugural Razorback Foundation Small Business Membership Committee, which conceptualized and implemented a new annual giving program for small businesses. He also envisioned and executed a virtual golf tournament as a way to offset lost revenue during the Covid-19 pandemic.

“My wife, Sam, and I were blown away by the hospitality that was shown towards us by everyone we encountered on our visit to Ruston,” said Primm. “We could feel the genuine love and passion for this University and we feel right at home here.”

“I want to thank Dr. Eric Wood and Brooks Hull for providing me this opportunity. I look forward to learning and working alongside them to serve our alumni and supporters, and to work to provide a first-class experience for our student-athletes. I believe in Dr. Wood’s vision for our athletic program, and under his leadership, we will make it our mission to provide our student-athletes with the resources to be their best both in the classroom and in competition.”

Prior to his time at Arkansas, he spent two years at Central Arkansas as the Director of Athletics Development, leading all fundraising initiatives related to athletics annual giving programs. Under his leadership, UCA set an all-time fundraising record for athletics annual giving in 2018.

Primm began his professional career as a marketing associate at Arkansas in 2014-15 before moving on to Ohio University as a graduate assistant in Athletics Development (Ohio Bobcat Club).

He earned his bachelor’s degree in economics and business from Hendrix College (2014) and his MBA from Ohio (2016) and a Master’s in Sports Administration from Ohio (2017). He was a four-year letter winner and two-year captain in basketball at Hendrix College.

Primm currently serves on the Servant Leadership Team for ADs for Christ, a non-profit organization dedicated to developing Christ-like leaders in college athletics through spiritual growth and fellowship.

He and his wife, Sam, have a one-year old son, Paxton, and a chocolate lab, Carolina.

Photo: Courtesy of Primm Family



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