Tech announces framework for managing student-athlete NIL

Name, Image and Likeness (NIL) is less than a month old but universities across the country are unveiling their school-specific platforms that will aid their respective student-athletes in capitalizing on the newest NCAA, state and federal laws.

Louisiana Tech announced its platform on Monday, appropriately branded THRIVE.

As part of the athletic department’s mission to aid its student-athletes in maximizing their earning potential, Louisiana Tech has partnered with one of the industries leaders signing a multi-year agreement with INFLCR.

“We are entering a new age in collegiate athletics with the evolution of NIL,” said Tech VP and Director of Athletics Eric Wood. “As an athletics department, we have been working diligently for the past eight months with our focus on providing the necessary tools and education to help our student-athletes capitalize and thrive on these new rules. We are excited about our new partnerships that will assist Louisiana Tech student-athletes, both present and future.”

LA Tech’s THRIVE program provides educational components, compliance needs and affective access to digital content that will arm its student-athletes with the knowledge and resources to enhance their brand and platform.

“We are grateful for the effort our athletic department has made to ensure our student-athletes are prepared for this new era of college sports,” said Bulldog basketball head coach Eric Konkol. “Our partnership with INFLCR will help them grow their brand, stay NIL compliant and create potential opportunities. This is an exciting time for our student-athletes to thrive at Louisiana Tech.”

Through INFLCR’s software and mobile app, student-athletes, coaches, staff and other brand drivers will gain direct access to photos, videos and graphics produced by the athletics department.

“I am thankful for the opportunities Louisiana Tech Athletics has given me and my fellow student athletes to compete and thrive on and off the field,” said Tech wide receiver Griffin Hebert. “I have already been able to utilize the new Louisiana Tech NIL program and can’t wait to continue to grow my personal brand.”

All of the shared content, as well as the active promoting of the personal social media accounts, will allow student-athletes across all sports to quickly and efficiently build and grow their personal brands and potentially monetize the use of their name, image and likeness.

Another element of the partnership is INFLCR Verified, which provides transaction monitoring for student-athletes commercial activity. The feature also contributes educational video resources that will aid Bulldogs and Lady Techsters in ongoing NIL perimeters and brand strategy content from a variety of industry experts.

“This is a historic time in the world of college athletics, and I am thankful our administration has prioritized preparing our department and our student-athletes for this moment,” said Lady Techster volleyball coach Amber McCray. “As coaches we desire to see our student-athletes thrive, and this program allows us to continue to educate and empower them to explore opportunities that will help them do just that.”

Along with INFLCR, LA Tech Athletics will collaborate with the College of Business, ranked as one of the nation’s best undergraduate programs in the nation by U.S. News & World Report, to further aid student-athletes in entrepreneurship and financial growth.

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