(Over the course of the next few weeks, the Lincoln Parish Journal is republishing some of its most memorable stories from the past year … some of our readers favorites).
I’ve never been a coffee drinker. Just never took.
I tried more than 30 years ago when I worked the graveyard shift at Northern Louisiana Medical Center (called Lincoln General Hospital way back then). Midnight to 8 a.m. five days a week.
I learned two things. Humans aren’t intended to be awake all night, even if you sleep during the day (at least not this human). And coffee and I don’t mesh.
All of this to say that I’ve never been a big coffee shop goer. Hardly ever.
So, when Black Rifle Coffee Company opened in Ruston in February of 2023, I never thought I would become a loyal customer. Boy was I wrong.
I ventured into it with my buddy Kyle Roberts and his wife Judith a few times when it opened. Not for the coffee. More for the social time with Kyle and Judith.
Funny thing happened. I really — and I mean REALLY — enjoyed it.
First off, I think the atmosphere is great. It’s got great space and a variety of seating opportunities from couches, to tables and chairs, to high tops with counters.
The vibe is right up my ally. Great music (not too loud for this old guy). It can be a great social setting or if you are like me and don’t have an office … it’s perfect for getting work done.
I even found a variety of items on the menu that I really like; non-coffee of course.
And it’s both kid and dog friendly.
But the absolute best part about BRCC is the people. Chris Mason, one of the store managers, has a gift. She can make anyone and everyone who walks through the doors of the place feel special. She has a wonderful ability for remembering names. She’s never met a stranger. Ever.
When you walk in, you are Chris’ instant friend.
Most of her workers are college students, probably pretty typical for a college town coffee shop. They are friendly and helpful.
I would dare to say that in the last two and a half years, I’ve spent more time at BRCC then anywhere but my house. And I see so many familiar faces every time I walk in to the place (which I think speaks volumes about how folks feel).
There aren’t too many days when I don’t see Robby and Justin and Tom (no last names as I don’t want these guys to try to claim royalties for their Name Image Likeness).
With school starting back at Louisiana Tech and Grambling State, the median age is starting to come back down, although I still think BRCC is a hidden gem in Ruston.
My hope in writing this column is twofold.
I wanted to give a shoutout to Miss Chris and the gang at Black Rifle Coffee Company and I wanted to encourage those who haven’t tried it out to give it a visit.
Located at 1913 East Kentucky Avenue, BRCC sits on the north side of I-20 just off Farmerville Highway.
Even us non-coffee folks love the place.
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