As the iconic Dave Nitz says, “Ya gotta love it!”
Malcolm Butler most certainly does.
As a kid, he often fell asleep listening to Nitz on the radio, calling Louisiana Tech sports. He knows he first attended a Tech contest at age 7. He recently found a fourth-grade notebook containing a sheet of statistics he kept while listening to Nitz calling a Bulldogs basketball game.
Of course, he graduated from Tech, and in 1999, he began working in the athletic department in sports information as another icon, Keith Prince, retired. Not long after, Butler took his first turn broadcasting a Lady Techsters basketball game.
It’s all led up to this.
Beginning July 1, Butler, the university’s associate athletic director in charge of athletic communications, will take on a hybrid role. He’s stepping in for Nitz as the play-by-play voice for Bulldog football and basketball.
Butler will slip on Tech’s play-by-play headset to fill the seat vacated by Nitz, the Louisiana Sports and Louisiana Tech Hall of Famer, who recently decided to call only Bulldog baseball games after nearly half a century as the voice of Tech Athletics.
“Our goal was to find someone who would show the same loyalty and passion for Louisiana Tech athletics as Dave Nitz; a voice that would resonate with our fan base,” said Louisiana Tech VP and Director of Athletics Eric Wood. “As we began the process, the opportunity presented itself to make the move from within. Malcolm has spent more than two decades of his career providing passionate calls for so many of our programs, extensively with our women’s basketball and softball teams. And I am excited about his desire to transition to being the voice for Bulldog football and basketball.”
“Malcolm has served our University with true blue loyalty for two decades,” said Les Guice, President of Louisiana Tech. “His exceptional knowledge and passion for our Bulldogs and Lady Techsters has always shown in his work, and now all our Tech fans will have the chance to know him better through the LA Tech Athletics broadcasts.”
Butler’s new title will be Associate AD for Communications and Broadcasting. He will continue to be a member of Wood’s executive team, maintain oversight of the athletic communications department, and sports supervision for softball as well as a variety of new responsibilities.
“I am excited about this opportunity, and I appreciate Dr. Guice and Dr. Wood for their confidence in me,” Butler said. “Dave is a legend, and I am fortunate to have worked alongside of him for more than two decades. This will provide a new challenge for me as I move into a bit of a hybrid role within the department. There are many moving parts to this transition, which will ultimately strengthen the overall communications department.”
Lady Techsters Basketball will also have a new voice, not yet determined; Butler has called those games for 21 years.
He was named the Louisiana Sports Writers Association College Radio Broadcaster of the Year in 2017 and has placed in the top three in that contest six of the last eight years.
He has broadcast in excess of 500 softball games in his career, including the 2008, 2017 and 2019 NCAA Regionals, and served as both the play-by-play voice and color commentator on various Bulldog football and basketball broadcasts and served as the sideline reporter for the Bulldog football broadcasts from 2013-16.