Business leader spotlight: LaToya Houston

The Ruston-Lincoln Chamber of Commerce announced its the Top Five Young Leaders to Watch, which included Candace Bowen, Bayou Title, Inc.; LaToya Houston, Quality Care at Home, LLC; Sarah McKinnie, Origin Bank; Oliver Neal, Meyer, Meyer, LaCroix & Hixson, Inc.; and Phillip Smart, City of Ruston.  

Over the next few days, the Lincoln Parish Journal will feature these individuals and their contributions to our parish. 

LaToya Houston, owner of Quality Care at Home, LLC, is a double graduate of Grambling State University, graduating with her BSN in 2006 and MSN in 2013. She has been with Quality Care at Home since March 2021. 

She said she was honored and very surprised by the recognition from the Chamber. 

“Being a business owner is tough,” Houston said. “It’s a beautiful thing to be recognized for all of the hard work, tenacity, and sacrifice that entrepreneurship requires.” 

Houston said her friends Tiarhonda and Jason Richardson, owners of J&T Limousine, have inspired her in her work as a business leader and encouraged others to pray a lot if they want to lead in this parish. 

“Follow your dreams,” she said. “Be prepared to accept failure as a part of the process, but don’t dwell on it.” 

In addition to owning Quality Care at Home, Houston is the mother to Tyreke (23), Caleb (21), Joseph (20), Kaitlin (18), Cali (13), C.J. (11) and Ramsei (2). 

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