Students learn real-world experience through marketing class

By Judith Roberts, publisher

Some students are auditory learners, some are visual, some are both — but all students had an opportunity to learn through experience this spring in a marketing strategy class.

Taught by Doug Amyx, Burton Risinger Endowed Professor in Louisiana Tech’s College of Business, the senior-level course partnered with the Family Counseling Center in Ruston and the Center for Children and Families in Monroe to enhance their marketing.

“The class project involves doing a team-based marketing plan for an actual business-client,” Amyx said. “Clients typically come to our class and meet with the students. By the end of the term, students produce a 25-page report summarizing findings and recommendations for resolving the identified problem. Students also make a live presentation to the client at the end of the course and field any questions.”

Robert Flowers, a clinical therapist with the Family Counseling Center, said the experience was wonderful.

“I wanted to get information … in hopes of improving our visibility concerning a new service, family mediation,” Flowers said. “The three teams of students which worked on our project were professional and provided us with clear, detailed and very through report/presentation. We look forward to reviewing the reports and using the valuable information provided to enhance our new service’s visibility. Because of our experience, as we move ahead,  I hope to continue our partnership helping La Tech students and our Ruston community.”

Kyle Roberts, chief marketing officer for the CFCF, said how appreciative he was for the opportunity and for the hard work of the students.

“It was very clear how hard the class worked on this project,” Roberts said. “The students were engaged during our presentation at the beginning of the quarter, and I am thankful for Dr. Amyx and his allowing us to partner with the class.”

Amyx said the goals of the class include developing a marketing plan using experiential learning that is impactful, innovative and engaging for the students, the university and the community and region. 

“Another major goal of the course is to enhance student communication skills — written and verbal,” Amyx said. “The course is designed to cover most of the major topical areas of marketing.

“I have taught this course at Tech in the present experiential learning format for nearly 20 years. It is a class that I enjoy greatly.”


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