Courtesy of LA Tech Athletic Communications
Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, recently announced new broad-scale college physical and digital trading cards deals with top universities nationwide.
Louisiana Tech is one of more than 100 schools that are part of the program where Topps will design, manufacture, and distribute trading cards showcasing current college football and basketball student-athletes. This program will go into effect later this year.
“Fanatics has been closely monitoring the ever-evolving NIL landscape, and we felt this was the perfect time to launch multiple, strategic college trading card programs that will allow schools and current student-athletes to create new levels of direct engagement with fans across hundreds of the top programs nationwide,” said Derek Eiler, Executive Vice President for Fanatics College. “There are tremendous opportunities for this untapped area of the hobby and to expand further across the collegiate sports landscape.”
Fanatics Collectibles was launched in 2021, after securing exclusive, long-term trading cards rights from several leading players associations and professional sports leagues. In January, Fanatics acquired Topps, the iconic trading cards brand that has serviced fans, collectors, and retailers for over 70 years.
Leading college licensing agency CLC arranged the trading card licensing elements on behalf of most of the participating universities.
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