Tech Athletics extends multimedia rights with Learfield

Louisiana Tech Athletics has extended its relationship with LEARFIELD for multimedia rights representation. The industry leader with Texas headquarters has represented the Bulldogs’ multimedia rights since 2008. Louisiana Tech has also renewed its relationship with CLC (Collegiate Licensing Company) for oversight of the University’s licensing and trademark management.

LEARFIELD’s multimedia rights representation for Louisiana Tech includes Athletics’ corporate partner program and signage within Athletics venues, as well as support for digital, television, and radio broadcasts and coaches shows. CLC provides licensing and merchandising support for the University’s trademarks, which are owned by the University Foundation and managed through the Office of University Communications. These two portions of the agreement are effective for 10 years.

“I am pleased that Louisiana Tech was able to extend its partnership with LEARFIELD and CLC,” said Brooks Hull, Vice President for University Advancement and CEO for the University Foundation. “The Louisiana Tech brand is a vital asset to our University, and we appreciate the time and talents our partners have invested in that asset.”

LA Tech Sports has also added Amplify, LEARFIELD’s outbound ticketing and customer service solution, to provide superior service for LA Tech Athletics fans. Amplify will immediately establish a local team to work alongside LA Tech Sports Properties, LEARFIELD’s Ruston-based staff that oversees the multimedia rights agreement and all relationships with local, regional, and national brands that align with the Bulldogs. The Amplify portion of the agreement is for five years.

“LEARFIELD has provided committed support for LA Tech Athletics that has increased brand awareness, and we look forward to seeing how our relationship grows to benefit fans and our University,” said Dr. Eric Wood, Vice President and Athletics Director. “I’m confident our Tech Family will see an increased focus on delivering an exceptional experience through this partnership.”

Louisiana Tech’s Athletics Department also holds a separate agreement with LEARFIELD’s SIDEARM Sports, the Bulldogs’ official athletics website and application provider.

“We’ve had the privilege of representing the Bulldogs for nearly two decades, and we’re thrilled to be working with Eric, his team, and other Louisiana Tech personnel to grow the relationship,” said Mike Hamilton, LEARFIELD Executive Vice President, University Partnership Group. “The renewal of CLC, in parallel with the multimedia rights extension and addition of Amplify, accentuates our commitment to the success of all our university partners as we deliver a wide range of solutions across their athletic enterprise.”

About Louisiana Tech University
Louisiana Tech University offers students an unparalleled learning experience and was named a Top Tier National University for the 12th straight year in the USNWR 2023 Best Colleges Report. With 79 undergraduate majors, 32 master’s degree programs, and nine doctoral programs, Louisiana Tech has a history of and commitment to creating programs that are the first in their fields, like biomedical and cyber engineering. Our partnerships with business, government and the military help create academic programs, opportunities for impactful research, and job development in the I-20 Cyber Corridor. Learn more about Louisiana Tech at LATech.edu.

About Louisiana Tech Athletics
Louisiana Tech Athletics provides competition for 16 Division I men’s and women’s programs while serving as a member of Conference USA. Our mission is to embody excellence in everything we do; develop student-athletes to maximize their potential in mind, body, and spirit; bring pride, admiration, and loyalty to the Tech Family, our community, and our state; and win with integrity.

About LEARFIELD
LEARFIELD a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties’ multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA’s acclaimed LEARFIELD Directors’ Cup, recognizing athletic departments across all divisions.

 

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