LA Tech Athletics and The Brand Group launch group licensing for student-athletes

Louisiana Tech Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes competing across all the university’s varsity teams. This partnership paves a pathway for Louisiana Tech student-athletes to profit off their Name, Image and Likeness (NIL) through a variety of opportunities that will be co-branded with the school’s official trademarks and logos.

“We are excited to partner with The Brandr Group as we continue to enhance our Thrive program dedicated to Name, Image and Likeness,” said Dr. Eric A. Wood, Louisiana Tech Director of Athletics & Vice President. “This partnership will allow our student-athletes to further maximize their NIL opportunities by being able to secure group licensing deals with local and national brands. We are fully committed in supporting our Bulldogs and Lady Techsters in the NIL space.”

TBG will support the collective use of student-athletes’ NIL in licensing and marketing programs, facilitating opportunities on behalf of the student-athletes, while not limiting individual NIL rights. All student-athlete participation is voluntary. Potential licensees interested in learning more should contact Jim Neish at TBG.

TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as create licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.

Products that combine team logos and player names and numbers have accounted for a significant portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities to collegiate student-athletes.

“The emergence of NIL has created profitable opportunities for student-athletes across the collegiate sports landscape, and we’re thrilled to partner with Louisiana Tech Athletics to develop a program that will benefit its student-athletes,” said Rick Perko, Vice President of Program Development at TBG. “This group licensing agreement will give Louisiana Tech student-athletes the ability to profit from their NIL, while also creating co-branded merchandising and sponsorship opportunities that are sure to enhance the fan experience.”

Fans can expect to be able to purchase official Louisiana Tech merchandise, including team jerseys with the name and number of players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.

About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 70 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.


To report an issue or typo with this articleCLICK HERE