By Brenda Daniel
Renaldo Webb is the founder and senior non- commissioned officer for Pet Plate, which is the country’s only Black-owned dog food company that customizes healthy meals for pets with a national distribution.
Webb is a 35-year-old businessman and 2010 graduate of MIT, holding a B.S. degree in physics. His business model is to provide nutritional foods for pets. The business was founded in 2017, with the humble beginnings of making personal deliveries on his bike to customers.
Webb started his early career as an analyst for McKinsey and Company, then on to a private equity firm in New York, as a senior associate. Always having a passion for animals, the idea for his own company was birthed while he worked as a consultant for a pet food company. His love for animals and owning a dog himself, he founded Pet Plate as a fresh-cooked pet food company. To raise capital for his idea, in 2016 he tried his chances with the popular TV show, “Shark Tank,” pitching his idea asking for $100,000 in exchange of 10%, but got no investors. In 2017 having raised $19 million in Series B funding round led by Pendulum, the new business was launched. He then teamed with his new CEO Gertrude Allen, who was also one of Pet Plate early investors.
Today Pet Plate delivers (not by bicycle) personalized meal plans and foods directly to the pet owner’s doorsteps and is based in a food kitchen in Dallas, Texas. As a subscription based business Pet Plate generates nearly 95% of its revenue from subscribers, and is thriving as it meets the needs for other pet lovers who genuinely care about their pet’s healthy eating habits.
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