Open letter from Randy Graham, Joe Newton

The Lincoln Agency has a long history of protecting what matters and guiding our customers on every step of their journey.  The same values that were in place when we opened our doors in 1959 have been the foundation of our company and allowed us to serve our customers and communities in dynamic ways. 

We have worked hard to build a reputation of trust, responsiveness, and a deep commitment to our customers and communities.  The Lincoln Agency has always been focused on meeting the needs of our customers and being there for them in good times and bad.  From helping with the aftermath of tornados to supporting local schools and charities, our commitment to this community has been unwavering.  We have seen multiple generations of our customers grow and expand their businesses, guiding them and protecting their most important assets along the way.

The Lincoln Agency, along with Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White, have operated as partners under Origin Bancorp, Inc. for quite some time.  We have and will continue to operate independently of Origin.  While all of our agencies started as small companies serving our markets, we are now one of the largest independent insurance agencies in the state of Louisiana.  Collectively, we have been in business for more than 280 years. Our reach has extended and our ability to provide better products and coverage has expanded. 

Today we are poised for continued growth, and we recognize that our customers’ needs are evolving every day.  We will always be a company that evolves with our customers.  It is with this in mind that we are pleased to announce that The Lincoln Agency is changing its name to Forth Insurance. 

The Forth name promises to guide our customers ahead.  Our name is modern and meaningful, while creating a link to our historical roots.  Forth pays respect to our past and embodies the four brands coming together in unison.  Forth also focuses on who we want to be, serving as a guide to customers – always moving forward. 

Let us assure you, we are strategically changing our name, but we are not changing who we are.  Our commitment to you and this community is stronger than ever. This name reflects that strength. We are excited about our future as Forth Insurance, and we hope you will join us in that excitement. 

Randy Graham                                                                                 


Forth Insurance   

Joe Newton

Chief Operating Officer

Forth Insurance