It was another banner year for the Lincoln Parish Journal in 2023.
Thanks to our loyal readers, social media followers and advertising partners, the Lincoln Parish Journal continued to show major growth as one of the premier media outlets in north Louisiana.
The Lincoln Parish Journal saw an 86 percent growth in its readership over the past calendar year as it saw more than 4.1 million views, an increase from 2.2 million in 2022. The final 10 months of last year saw at least 325,000 views each month with September, October and November eclipsing 400,000 views each month.
On the social media side of things, the Lincoln Parish Journal’s Facebook page gained more than 3,000 new followers in 2023 for a total of just under 6,800 — an increase of more than 80 percent during the year. Our Facebook page reached over 1.4 million views during the calendar year, more than double our total from the previous year.
Our email subscriber list stayed strong with just under 5,000 email subscribers with an open rate in excess of 65 percent (national average is 26 percent).
All of these analytics point to a continued growth for our journal and an increase in the value for our advertising partners as the LPJ continues to be one of the most affordable means of advertising in our area.
The Lincoln Parish Journal Family wants to thank everyone for their support and we wish each and every one of your a very Happy New Year!
