This summer, the LPJ will be publishing a series of articles detailing some of the features and advantages of being an LPJ subscriber and advertiser. These will include writer, photographer and publisher bios and some behind-the-scenes stories so you can get to know your LPJ.
By Kyle Roberts
When our group took over the Lincoln Parish Journal fully in the fall of 2021, our red line and our Rubicon was always that we would only publish the Lincoln Parish Journal as long as it would be free for our readers.
I am so thankful to report that has not changed.
Without doubt, these last three years have been some of the most fulfilling years of my professional life. I have re-found my passion as a sports writer, and it delights me to no end to see all of the great things that are going on in Lincoln Parish and this community firsthand as a reporter. The people in our area have amazing stories, and it is our privilege to share them with you.
But how are we able to publish five days a week (six during football season) without putting stories behind a paywall?
It’s simple: because the businesses in Lincoln Parish believe in our mission. And they pass those savings on to you.
I’d like you to do something: scroll to the top of this story. Now scroll to the bottom. And when you come back, look at the graphic below this paragraph. In fact, go back to the email you received this morning and look at graphics placed around the stories.
These are businesses or events right around you with products and services that are their livelihoods, too.
And these businesses have made an investment in their advertising to partner with us.
It feels rare in the world we live in where all partners in a transaction benefit equally. At the Lincoln Parish Journal, we know this is true: subscribers get the most up-to-date news quickly for free, advertisers can market their businesses at an affordable rate, and our staff can continue to do the work of providing free news at 6:55 am every weekday and breaking news when needed.
So the next time you’re reading a story in the LPJ, please pay attention to the ads you see. It’s a way to honor the advertisers who are taking care of you by taking care of your subscription.
They say you get what you pay for: in this case, your payment has already been taken care of.
And we sure are thankful for that.
