by Hanna Singh
With a heart for her community, FanBase of Ruston Manager Cindy Bagwell has been helping Louisiana Tech fans sport their pride for five years now in Ruston.
Staying at the store after the transition to new owners, Bagwell has remained the backbone of the store’s continued success in its new era. Her consistency, dedication and energy have helped guide FanBase through a time of change with grace.
FanBase, a true family affair, has been run for the past year by the Stracener family. Co-owners Kyle and Niki Stracener, along with their middle daughter, youngest son, and his girlfriend, have worked together to breathe new life into the store. But to them, Cindy isn’t just an employee, she feels like family.
In her role as store manager, Bagwell manages the day-to-day operations of FanBase. From merchandising and scheduling, to payroll and making sure that their customers have the best experience possible, she puts her all into each and everything she does there.
Co-owner Kyle Stracener, described the important role that Bagwell has played in keeping their store alive.
“We bought FanBase in March of 2024. She worked there for Ronny and Kay Walker before,” Kyle Stracener said. “She has really kind of been the backbone of the operation the past few years. She has been in retail service her entire life, so you name it, she does it.
“She does so much for the store, from the orders to the arranging of all the products. She also just has an awesome personality and she greats people so well. She’ll remember everyone that comes in regularly. I really don’t know how we could manage without her.”
Although not from Ruston, Bagwell has developed a passion for the town and love for the fans of Louisiana Tech. She currently lives in Monroe with her husband Curry. However, Bagwell drives each day to Ruston where she brings an unmatched positive spirit with her. She enjoys connecting with the students and sharing in the school spirit.
“I love Ruston, the small town charm and the sense of community here,” Bagwell says. “I did not attend Louisiana Tech, but I’ve always been a big supporter of the Bulldogs and love being a part of the family.”
Her love for the town has kept FanBase going throughout the years. Bringing in new customers and building relationships with regulars. She believes that FanBase gives people a place to show their love for the University. From students and alumni, to locals and visitors, everyone comes to Fanbase to celebrate, and Bagwell is always here to party.
Co-owner Niki Stracener highlighted the dedication that Bagwell has put into the store.
“She’s been such an integral part of helping us with everything.” Stracener said. “She’s so great at knowing what the clients like and the expectations of the people who shop here. She’s a huge part of keeping our social media going. She’s definitely the person I’ve leaned on when making decisions to get her input as well.”
Bagwell echoed the sentiments from the owners, sharing her gratitude for having such a close-knit work environment.
“I have an amazing relationship with the owners,” Bagwell said. “They’re supportive, encouraging and truly care about their employees and the community. They’ve created a work environment that makes work enjoyable.”
The team foresees good things on the horizon for FanBase. With Louisiana Tech joining the Sun Belt Conference, they’re excited about new opportunities for growth and fan engagement. As Ruston grows with new businesses, new residents and new sports fans, FanBase will be here greeting each person with a smile. Bagwell prides herself in being a part of the team, sharing what the store means to the town.
“Fanbase means a lot to our community,” Bagwell said. “To me, FanBase feels like family. It’s a place where I get to share my LA Tech pride every day and work with people I love.”
Bagwell’s love and passion for what she does shines bright. As the FanBase family looks toward the future, they show their appreciation for the store’s past, especially for keeping Bagwell on their team. Her joy, passion and dedication have kept the spirit alive through a season of change.
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