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RUSTON, La. — A coalition of regional and local partners has launched a pilot program in Lincoln Parish designed to help small businesses improve their online presence and reach more customers in an increasingly digital marketplace.
The Local Business Visibility Program, introduced this month, brings together Donnie Bell Design and North Louisiana Business Solutions with support from Louisiana Tech University, Louisiana Economic Development, Jonesboro State Bank, the Ruston-Lincoln Chamber of Commerce and Downtown Ruston.
Organizers say the initiative focuses on improving local search marketing, a strategy that helps businesses appear in online search results when nearby customers are actively looking for products or services.
“At its core, the program is about helping small businesses be found online,” said Donnie Bell of Donnie Bell Design. “Our clients have consistently asked for practical and affordable digital marketing solutions. We listened to those needs and built this system around real-world challenges.”
The program begins with a hands-on workshop and continues with the rollout of AI-powered tools and 75 days of coaching and support. Organizers say the approach combines education with practical implementation, allowing participants to strengthen their digital presence while simplifying complex marketing processes.
Joe Osborne of North Louisiana Business Solutions said the program addresses a gap many small business owners face when trying to compete online.
“In today’s digital world, small businesses don’t just compete on Main Street — they compete online,” Osborne said. “Too often, business owners don’t know where to begin. This program gives them a clear path to getting found by local customers.”
Kathy Wyatt, director of enterprise development and the Technology Business Development Center at Louisiana Tech University, said the initiative also includes financial support opportunities through partnerships with state and local organizations.
“With support from Louisiana Economic Development and Jonesboro State Bank, some participants may have nearly the entire cost covered, while others may receive significant assistance,” Wyatt said. “It’s been exciting to see the community come together to support local businesses in this way.”
Two training sessions are scheduled at the Historic Fire Station in downtown Ruston, located at 200 E. Mississippi Ave. The first session will be held from 5:30 to 7:30 p.m. on April 21, followed by a second session from 8 to 10 a.m. on April 23.
Organizers say the program could expand across North Louisiana if the pilot proves successful. They encourage Lincoln Parish business owners to apply and participate, calling the initiative an investment in the long-term growth of the region’s small business community.
