RUSTON, La. – Experience Ruston (Ruston Lincoln Convention & Visitors Bureau) is proud to announce the appointment of Tori Davis as President & Chief Executive Officer following a comprehensive national search process conducted by the organization’s Board of Directors. The Board voted unanimously to appoint Davis during its meeting on May 28. She will officially assume the permanent role effective July 1, 2026.
Davis has served as Interim President & CEO while continuing in her role as Vice President of Marketing & Communications, helping lead the organization through a period of continued growth, increased visibility, and strengthened community engagement. Having served with Experience Ruston since 2020, Davis has helped elevate Lincoln Parish as a destination for tourism, events, sports, culture, and economic opportunity.
The national search process attracted candidates from across the country with experience in destination marketing, tourism leadership, economic development, and organizational management. Following a thorough review and interview process, the Board determined Davis was uniquely qualified to lead the organization into its next chapter of growth and impact.
“After an extensive and highly competitive national search, the Board unanimously agreed that Tori Davis is the right leader to guide Experience Ruston forward,” said Brandon Norris, Chair of the Experience Ruston Board of Directors. “Throughout this process, Tori demonstrated exceptional leadership, strategic vision, and a deep commitment to the growth and success of Ruston and Lincoln Parish. Her ability to build meaningful partnerships, elevate the visitor experience, and inspire confidence among stakeholders made her the clear choice. The Board is excited about the future of Experience Ruston under her leadership.”
Since joining the organization, Davis has played a key role in enhancing Experience Ruston’s brand presence, strengthening partnerships across the community, supporting major events and festivals, and advancing initiatives that drive visitation and economic impact throughout Lincoln Parish.
“I am incredibly honored and grateful for the trust the Board has placed in me to serve as President & CEO of Experience Ruston,” said Davis. “Ruston and Lincoln Parish have a unique energy, culture, and sense of community that make this place truly special. I look forward to continuing our work alongside local leaders, businesses, community partners, and residents to further elevate our destination and create meaningful experiences that benefit both visitors and our community.”
Under Davis’ leadership, Experience Ruston will continue its mission of promoting Lincoln Parish as a vibrant destination while supporting local economic growth through tourism, hospitality, events, and strategic partnerships.
About Experience Ruston
Experience Ruston (Ruston Lincoln Convention & Visitors Bureau) is a destination marketing organization that works to create, preserve, and enhance a variety of quality visitor experiences through the promotion of Lincoln Parish. Through strategic marketing, partnerships, and event development, Experience Ruston supports tourism, economic growth, and community engagement throughout the region. For more information, visit experienceruston.com.
