Ruston coaching business to partner with WNBA player

(WNBA Star Jewell Loyd to partner with Playmakers League)

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RUSTON, La. | Playmakers League and WNBA Superstar Jewell Loyd have partnered to increase the opportunities for age and developmentally-appropriate youth basketball development across the United States.

Playmakers League, LLC, combines clinic-like instruction and 3-on-3 league play that features session-to-session teaching progressions to develop skills and teach concepts that comprise basketball intelligence. It is designed and backed by the research of Ph.D. Brian McCormick. Dr. McCormick has been known as one of the most influential basketball minds worldwide over the last 15 years. He has authored several articles and books on youth and coach development, including Cross Over: The New Model of Youth Basketball Development. Dr. McCormick founded Playmakers League in 2009 and, in 2022, partnered with Aseem Rastogi and Kyle Kavanaugh of Essential Coaching, LLC, to refresh Playmakers League into the Essential 3v3 Experience.

The Playmakers League aims to ensure more playing time, development, and fun for participating individuals. Playmakers has created differing levels of curricula based on various developmental stages for youth basketball and focus on what Dr. McCormick refers to as “Physical Literacy.”

“I watched Jewell Loyd play, randomly sitting next to her coach, at the WBCA All-Star Game at the 2012 NCAA Women’s Basketball Final Four and have been a fan of her ever since,” said Founder Dr. Brian McCormick. “The chance to partner with a FIBA 3v3 World Champion is a game changer for Playmakers League, as it only adds to the credibility of our product and our message. She is a champion and a role model for all developing players, and she sees the value in the 3v3 game from her own experiences, which hopefully fuels more momentum for the game amongst today’s youth players. Today is an amazing day for me personally, as a fan, and for the Playmakers to continue to grow and reach more players, parents, and coaches,” said Dr. McCormick.

Jewell Loyd is an awe-inspiring professional women’s basketball player who has captured the hearts of fans and peers alike with her exceptional skills on the court. Loyd was drafted 1st overall in 2015 and plays for the Seattle Storm in the WNBA. She is a 2021 Olympic Gold Medalist, two-time WNBA Champion, WNBA Rookie of the Year, four-time WNBA All-Star, and the former No. 1 ranked women’s 3v3 player in the world and FIBA 3v3 World Champion. She was dubbed “Gold Mamba” by her mentor, Kobe Bryant, early in her professional career. She embodies that mentality in everything she does on and off the court.

“My passion for basketball goes beyond my own success. I recognize the importance of proper training, proper grassroots activities, and leaving a positive impact on young athletes and their communities as the best way to develop the game of basketball for youth across the globe. This partnership with Playmakers is pivotal in amplifying that impact,” said Loyd.

Playmakers League and Jewell Loyd’s partnership is designed to create outreach into local communities and assist parents, coaches, and administrators in schools and recreation departments to establish Jewell Loyd Playmakers League Chapters nationwide. In addition, the partnership will add more fundamental learning opportunities to youth basketball through the one-stop shop program.

“We aim to serve communities around the country with the opportunity to learn, grow, and develop their skills and basketball intelligence,” said Co-Owner and Managing Partner Aseem Rastogi. “Through our curriculum, resources, and developmental models for coaches and players that we have developed alongside our work through Essential Coaching, we feel we are in a better position to accomplish those goals through this partnership.”

“Mirroring Jewell’s passion and harnessing her unique journey, our goal is to improve the youth development experience using 3v3 and small-sided games. We can think of no better ally to create exponential generational growth than Jewell Loyd in the United States and abroad. This is truly an exciting day for the future of the sport,” said Co-Owner and Managing Partner Kyle Kavanaugh.

To learn more about Playmakers League and how to join the Jewell Loyd and Playmakers partnership to bring a chapter to your local community, please visit or email